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Print quality.

All our photographic prints are produced using traditional silver halide based photographic paper and chemistry. This technology, while still advancing, has been in use for over a century. Quite bluntly, we contest that the quality of our prints are second to none, and stored or displayed in the correct circumstances will last decades.

What is "traditional photographic printing" anyway?
What we mean when we say that our prints are produced using traditional photographic paper and chemistry is that although most of our images are now captured digitally (we still use film for certain jobs), the production of the print is almost the same as making a print from a negative or transparency.

The only difference between our process with a digital image and a negative is the way the paper is exposed. With a negative, the paper is exposed by projecting light through the negative and focusing the image onto the paper with a lens in an enlarger. The paper is then processed by immersing the print into a series of chemicals to develop, fix and finally wash the print. Finally, the print passes through a dryer and is then trimmed to size as required.

The difference in our process is that the paper is exposed with a laser instead of an enlarger. The paper process is exactly the same, and uses the same chemicals.

How does that differ from other print methods?
There are two other popular methods available at present for making prints from digital images and it can be said that both offer photographic quality output. The first of the two methods is inkjet. Inkjet, as the name suggests, uses either four or six different colour ink droplets printed straight onto the paper inserted to make a continuous tone image. The other popular method at present is dye sublimation. Both of these modalities are continuing to grow at a rapid rate, driven primarily by the consumer market. The benefit of both technologies is the ability to create cheap prints almost instantly.

We choose to avoid both inkjet and dye sublimation. We've seen some stunning prints made from these printers, particularly from inkjet, but in our own tests, traditional RA4 prints are always the clear winner when it comes to image quality. Also, because inkjet and dye sublimation are relatively new technologies, the stability of the dyes and inks used have not been proven in real world conditions. Will the colours fade excessively at a rapid rate? Who knows? The manufacturers say that they've performed accelerated tests on both and that they should perform as well as traditional methods but ultimately, only the fullness of time will tell.

Another reason is because although we sell heaps of enlargements, we also sell a lot of 6 x 4" prints for photo albums. It's still easier for us to produce 6 x 4's using conventional methods.

Quality Guarantee
We guarantee our print quality unequivocally. See our quality guarantee.